dogears

and bookmarks…

pic: WorldMegan

Decoy Effect

…is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated.


Focus Illusion

‘Nothing in life is as important as you think it is while you are thinking about it.’ Why? ‘Because you’re thinking about it!


The IKEA Effect

a cognitive bias in which consumers place a disproportionately high value on products they partially created.


Six Easy Pieces

SIX EASY PIECES – Essentials of Physics Explained by Its Most Brilliant Teacher, RICHARD P. FEYNMAN


Jim Flora

James (Jim) Flora is best-known for his wild jazz and classical album covers for Columbia Records (late 1940s) and RCA Victor (1950s).


CANI

8428


JWT Planning Guide

Most people would agree that advertising, like any other job, benefits from being tackled systematically. But advertising is different from most jobs, and it requires a rather special approach to planing.


Matt GReen

Matt is a producer of site-specific art: artwork that is conceived for a specific space, in response to a specific social and environmental context


Austrian Alpine Club

The OeAV was founded in 1862 with the aim of encouraging the growth of mountaineering and to support the life and culture of mountain people.


The Eagle Walk

Enjoy an eagle's perspective of Tirol’s most beautiful Alpine scenery. As the eagle flies, the Eagle Walk runs through Tirol – the whole length of the country, from east to west.


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